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LONDON， July 14 (Xinhua) -- The importance of biodiversity is often missed by business organizations looking to understand and mitigate their impacts on the natural environment， according to a report released Thursday by the Cambridge Conservation Initiative (CCI).

Human society across the globe ultimately depends on goods and services provided and replenished by the natural environment， and today it is widely recognized that average global consumption of this ""natural capital"" far outstrips its ability to regenerate， the report says.

Biodiversity plays a fundamental role in ecosystem functioning， and therefore underpins this ability to regenerate and the delivery of all ecosystem benefits， according to the report.

The CCI is a collaboration between the University of Cambridge and leading internationally-focused biodiversity conservation organizations clustered in and around Cambridge， UK.

""Biodiversity is essential to everyday life. It boosts ecosystem productivity and underpins most of the services that we all use and value on a daily basis，"" said one of the report's lead authors， Thomas Maddox from Fauna and Flora International， which is one of the partners of CCI.

However， ""its importance is often missed by businesses， which means that their impact on biodiversity and their dependency upon it is overlooked，"" said Maddox.

The report sets out four positive steps that can be taken to put biodiversity at the forefront of decision-making about environmental impact.

These include: the stock of natural capital should be at the heart of any natural capital assessment; targets with respect to biodiversity should be identified; indicators that provide information on the state of biodiversity that a business is responsible for， or has a commitment to， should be developed; the cost of delivering biodiversity targets should be estimated and reported in natural capital accounts to reflect a company's liability with regards to maintenance of natural capital assets on which it depends or has impact.

""When businesses are looking to understand and mitigate their environmental impacts， biodiversity needs to be at the forefront of their assessment，"" said Dr. Bhaskar Vira， another author of the report from the University of Cambridge. Enditem

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Chinese users welcomed a long-awaited tie-up between Apple and China Mobile Lorenzo Insigne Italy Jersey , the world's biggest wireless operator, but analysts warned Monday that the deal's impact depends on the quality of the carrier's 4G network.

The US technology giant and China Mobile on Sunday unveiled the agreement to bring the iPhone to customers on a network with an estimated 760 million subscribers and until now dominated by low-cost Android smartphones.

The US company's iPhone 5s and iPhone 5c phones will be available at China Mobile and Apple retail stores across mainland China starting January 17, they said in a joint statement.

Chinese mobile phone users gave the deal a rousing ovation Lorenzo De Silvestri Italy Jersey , hailing it as "a marathon love affair that finally came to a happy ending", in the words of one fan.

"It finally comes -- I've been waiting for so long that I'm exhausted," a user with the online handle Gluttonous Miser posted on Sina Weibo Leonardo Bonucci Italy Jersey , a Chinese equivalent of Twitter.

Apple iPhones can currently be used on China Mobile's 2G network but not on its higher-speed 3G network due to a home-grown standard the carrier has adopted.

While users were generally upbeat, some raised concerns about the cost of the devices to be offered by China Mobile.

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The unsubsidised price of the iPhone 5c, a model with a slightly reduced cost to appeal to budget-conscious consumers and available in a range of colours, is $550 in the United States but higher in other countries Gianluigi Buffon Italy Jersey , often due to tax and regulatory issues.

In China the 5c currently sells at more than $700, and the 5s goes for $870 on Apple's official China site. Apple and China Mobile said that pricing details under the new deal will be announced "at a later date".

However, analyst Ben Bajarin at Creative Strategies said he expects "some kind of subsidy" for the iPhone in China.

"Carriers know the iPhone is the best smartphone on the market at helping them sell premium services. This is why it will always be relevant Giacomo Bonaventura Italy Jersey ," he said in a tweet.

Negotiations between Apple and China Mobile took years, with one key hurdle reportedly being the US company's demand for sales volume guarantees.

The deal gives Apple a bigger entry into the huge Chinese market, as the company is facing declining market share and seeking to counter the flood of low-cost smartphones from rivals.

Even though iPhone sales grew 25.6 percent in the third quarter from a year earlier Francesco Acerbi Italy Jersey , growth was slower than the overall market and Apple's market share fell to 12.9 percent from 14.4 percent in the same period last year, according to a survey by market intelligence firm IDC.

But analysts said that the immediate benefit from the partnership will be limited given that many of China Mobile's customers are already using iPhones, lessening the prospect of a sharp boost to sales.

They said the main rationale for the deal was likely both companies' strategy in the 4G era Federico Marchetti Italy Jersey , which will allow users to -- among other things -- watch movies and play games on mobile networks at a much faster speed and in better quality.

In the statement, Apple and China Mobile said the iPhone 5s and iPhone 5c "both offer more 4G LTE bands than any other smartphone in the world."

"The collaboration between Apple and China Mobile will give a big boost to the development of China's homegrown 4GTD-LTE technology," it said.

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